How to Market with Sweatshirts

Sweatshirts might be the best way to market your business, club or brand.

Using Clothing to Market

We have written about why t-shirts are a great marketing tool for any business, small or large. Businesses find that advertising themselves on clothing is effective because the clothing travels as far as the person wearing it. Billboards and print mailings have a tried and tested proven record of effectiveness, but these can get costly and can only reach a finite number of people. Not only can a t-shirt reach an impressive number of people in any given day, but t-shirts can be re-worn any number of times. This means that a one-time advertising investment of a few dollars per sweatshirt can reach thousands of people, and continue to do so for as long as necessary.

Sweatshirts in Particular

Sweatshirts are the ideal tool to use for marketing. T-shirts are fantastic, but a t-shirt gets worn maybe once or twice a month. You will have fantastic marketing on those few days, but what about the rest of the month? With a sweatshirt, you will get more than your money's worth. When the weather starts to get cold, there is the potential for your sweatshirt to be worn days at a time. This means that, from an advertising perspective, your investment in the sweatshirt will return itself within days. People will notice your sweatshirt and they will remember it. Custom clothing is a fantastic marketing tool, and custom sweatshirts in particular ensure that your logo or information will be seen by many more people.